SEO

If you have an existing web site, we can improve your search engine rankings — guaranteed.

A search engine is essentially a blind reader — it cannot “see” images, colours or videos — it can only read text and code. Because of this there are a vast number of recommended search engine friendly best practises to follow. Sadly very few web designers and developers follow these. That’s where we come in.

Search engine optimisation (SEO) is the process of improving the visibility of a web site or a web page in a search engine’s natural (un-paid) search results. In general, higher ranked on the search results page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search and news search.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimising a web site may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Search Engine Optimisation is a labour intensive process and requires research into what keywords to use and how to structure the content of a web page to take advantage of those keywords.

We work with our clients to identify the correct keywords to use after which we work with their marketing staff and copywriters to optimise the content. We also analyse and optimise the code of the site and make it search engine friendly.

If you are developing a new site with us, rest assured that all the best practises mentioned above will be implemented in your site.


Google Analytics Logo

SEO Tools — Google Analytics and Google Adwords

We can manage your Google Adwords campaigns in conjunction with Google Analytics to constantly refine the keywords you purchase from Google to give you the maximum ROI possible.

We are Google Analytics and Google Adwords specialists. These two tools from Google were created specifically for SEO.

Google Analytics

Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.

It is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.

We can help you implement Google Analytics and help you draw informative reports to analyse exactly where visitors to your site come from and exactly what they do on your site.

Google Adwords

No matter what your budget, you can display your ads on Google and our advertising network. You only pay  if people click your ads.

When people search on Google using one of your keywords, your ad may appear next to the search results. You’re now advertising to an audience that’s already interested in you.

We can manage your Google Adwords campaigns in conjunction with Google Analytics to constantly refine the keywords you purchase from Google to give you the maximum ROI possible.